Public Information Campaigns
Creating awareness and changing behaviors using mass media
techniques requires a thorough understanding of primary and
secondary research techniques. The large body of university
and private research on the effectiveness of public information
campaigns can provide a cost-effective basis for designing
your campaign and a good way to focus your own research and
evaluation efforts.
We'll help you design an effective public information campaign.
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Create targeted and sustained message delivery
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Build-in media hooks
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Build on existing resources
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Generate
excitement
•
Enhance
public awareness
•
Focus
on changing attitudes and behaviors
•
Define
and measure results
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