Strategic communications planning helps define an organization's purpose for communicating, sets forth strategies and tactics; identifies audiences, messages, resources and schedules; and provides guidance for managing anticipated outcomes.

We help you define:

• Why you are communicating
• What is the desired outcome
• What pitfalls may lie ahead
• What you are communicating
• Which message fits which medium
• What says it best

Creating awareness and changing behaviors using mass media techniques requires a thorough understanding of primary and secondary research techniques. The large body of university and private research on the effectiveness of public information campaigns can provide a cost-effective basis for designing your campaign and a good way to focus your own research and evaluation efforts.

We'll help you design an effective public information campaign.
• Create targeted and sustained message delivery
• Build-in media hooks
• Build on existing resources
• Generate excitement
• Enhance public awareness
• Focus on changing attitudes and behaviors
• Define and measure results

Referendum and initiative campaigns compete with candidates on ballots in 26 states and thousands of municipalities. In many cases these issue campaigns can have disastrous effects on businesses and entire industries. When your career, your company, or your industry is on the line you need the best.

Our experience includes issues ranging from controversial plant siting to rent control and municipal public safety. Issue campaigns require different competencies from candidate campaigns. Make certain your campaign manager has issue experience -- retain Symmetrix.

Community Relations programs are used to establish an organization's relationships with new neighbors and solidify existing relationships. They are used to establish a company's identity within a community and develop trust and credibility.

Establishing a dialogue with your community means that you listen and participate. When you can place a name and a face on an organization, when you have a number to call if there's a problem, your neighbors are more likely to feel comfortable and secure. In many respects, a company's reputation lies within its own operations and in how it behaves in its own hometown. A little care goes a long way.

Crisis takes many forms and usually requires sound legal advice and experienced communications support. Whether your CEO has been fired, you're closing a plant, or an employee has suffered a heart attack at work, your company's response to one incident may define its reputation for years to come.

Crisis communications strategies are built around planning, assessment, and targeting relevant audiences. These strategies also require labor intensive efforts that can pull top management away from more profitable endeavors. Bring in outside resources early and effectively mitigate the effects of a crisis.

Forums, Briefings, Conferences provide for face-to-face communications bringing our clients together with maximum opportunities for creating relationships and closing new business.